Exploring China for the first time
Build a first direct operation without first creating a separate ecommerce system, China inventory or in-house China team.
HEYVVA
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Start in China or improve how you operate there.
Whether you are exploring China for the first time or already selling through distributors, marketplaces, buyers or other channels, HEYVVA helps you build a more direct operation from the systems, stock in Europe and team you already have.
Two starting points. The same lighter foundation.
Already reaching Chinese consumers
Start from your distributors, wholesale, marketplaces, agencies, buying and resale routes—or Chinese consumers already visiting your European stores—and identify what you want to improve.
In both cases, use what you already have
Your products, ecommerce system, stock in Europe and current team form the foundation. Chinavator adds the technical connections and local operations.
Wholesale and direct retail can work alongside each other.
B2C gives a brand another way to participate in the Chinese market. The opportunity includes retail revenue, brand presence and consumer relationships—not only another place to list products.
| Dimension | Wholesale / distribution | Brand-led direct retail |
|---|---|---|
| Revenue structure | The brand receives the agreed wholesale supply price. | The brand participates in consumer retail sales, with the related channel and operating costs. |
| Brand presentation | Presentation and consumer-facing activity follow the distributor or retailer arrangement. | The brand takes an active role in product presentation, pricing direction and the buying experience. |
| Consumer relationship | The intermediary usually handles the immediate retail relationship; information sharing follows the agreement. | The brand can develop consumer contact and use available order and customer information within the platform’s permissions. |
| Market learning | Feedback comes through the buying partner and the information agreed with them. | Orders, customer questions, content and channel activity contribute to ongoing market understanding. |
Commercial perspective
Look at the retail opportunity as a business.
Selling at a consumer retail price creates a different revenue structure from supplying at a wholesale price. Alongside that retail activity, your brand develops its own presence and a closer relationship with consumers.
Assess the opportunity using your own product costs, intended prices and the platform, marketing, operations, fulfilment and other applicable costs. Define a scope that fits your situation, then use actual operating feedback to guide further investment.
Choose the operating arrangement, not just the channel.
Who runs the store is one part of the picture. Also look at the system connections, supply route, information access and decisions that remain with the brand.
| Arrangement | How the work is organised | What to look at |
|---|---|---|
| Brand-built B2C | Your brand assembles the systems, people and service partners for the operation. | The staff, integration work, inventory arrangements and coordination your team needs to provide. |
| Agency-operated B2C | An operating partner runs an agreed set of services for your brand. | The contract’s allocation of store access, data access, brand decisions, reporting and responsibilities. |
| Indirect buying and resale | Buyers or resellers sell through their own commercial routes and consumer relationships. | Your visibility into product presentation, sourcing, resale activity, customer information and after-sales responsibility. |
| Chinavator with HEYVVA | Your existing ecommerce system and stock in Europe connect to selected Chinese channels, supported by HEYVVA’s local operations. | An agreed brand-led scope, connected orders and available customer information, and clear technical and operational responsibilities. |
Make the buying route clearer for your brand and your customers.
A transparent route to market helps a brand understand how its products are offered, supplied and supported. It also gives consumers a clear brand-led place to buy.
An identified supply route
Work from the products and inventory your brand provides, with a defined route from stock in Europe to consumer fulfilment.
Orders connected to the business
Relate Chinese sales to the orders returned to your system, helping teams follow the work through the agreed operating process.
Clear service responsibility
Set out who handles the channel, consumer questions and fulfilment support, so product and service issues have an identifiable route back to the people responsible.
Start what is new. Improve what exists.
01
Understand the opportunity and your current position
Review your objectives, ecommerce system and stock, along with any current channels or arrangements. Define what you want to build or improve.
02
Define a workable scope
Choose suitable channels and agree the system connections, service responsibilities, supply arrangements and commercial priorities.
03
Connect and operate
Prepare the catalogue and channel work, connect the agreed information flows and bring the local operational team into the process.
04
Learn and develop
Use orders, available customer information and operational feedback to decide what to improve and where to invest next.
Your next step
Let’s talk about your plans for China.
Whether you are preparing a first move or improving an existing business, bring your systems, stock, any current channels and priorities. Together we can define an appropriate scope.